Tuesday, August 10, 2010

MRT advertising... where is it?

Just a question: Does anyone know why SMRT has so little commercial advertising in its stations?

A quick look around a few of the main stations makes me estimate that about 50% of all "advertising" displays are used for SMRT advertisements, health and safety campaigns (don't go on to the tracks!) and inspiring quotes!

Is this deliberate?

I originally thought that maybe SMRT has an ineffective advertising sales team, but they have full advertising usage within the train carriages, so it's only in the stations that they have very few third party advertisements.

Anyway.. just something I noticed and wonder about.. Seems like a waste of potential advertising revenue!

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